Hi, I'm Steve from Foiling Magazine and we are at AWSI 2022. I'm here with Kjell (van der Sice) from Armstrong Foils and just wanted to talk about what's new and what's upcoming for Armstrong in the rest of '22 and on into the 2023 year. So Kjell, what's new and exciting for us?
Kjell:
Yeah, so, happy to be here and thanks for coming by. So we've got two new products. We've got a performance mast range and we've got a new board, the WKT and the WKT will be coming out later this month and the mast range will be coming out a little bit later in the year.
Steve Sjuggerud:
Fantastic. I got to wing foil on this mast yesterday and it's pretty remarkable. I mean, one of the things that I found was that in addition to being incredibly stiff, it was incredibly smooth through the water. No turbulence, just no ventilation. It was just really exceptional, so I was excited. You want to comment on any of the special sauce inside this guy?
Kjell:
Yeah, definitely. So going a little bit further back, I'm sure you know this but for those who might not know, Armie Armstrong, our founder, his background is in sailing. His whole family's been in sailing and then he has quite a number of years of materials expertise, and so when you combine sailing and materials expertise, there's a lot of cross application on hydrofoils. Now being down in New Zealand, Armie is good friends with the America's Cup New Zealand team and they are long and away the most technologically advanced and sophisticated designers and engineers of foils on the planet. They're building foils for incredible racing boats, so when the performance mast idea came up to make something that's faster, stiffer, lighter, more efficient, those were the natural guys to pair up with. So Armie's been working for about a year with a couple of designers from the America's Cup resources that they have down there, and these masts have been product tested by Jimmy Spithill, Peter Burling…
Steve Sjuggerud:
America's Cup guys, right?
Kjell:
Exactly. Blair Tuke, and so this thing comes from a really high-tech technology materials and engineering background, combined with Armie's expertise in hydrofoils, so that's a little bit of the background groundwork for you. The big engineering topic with regard to this mast was tackling ventilation, and so the whole idea with ventilation is, as the mast is running through the water and through the surface of the water, certain masts, they will draw air down. It'll draw air from the surface down the mast, and that'll disrupt the flow that's going around the rest of the foil so that creates drag. It also can change your ride, especially if you're trying to do radical things, so that was a big mission to tackle with these masts, was addressing ventilation.
Steve Sjuggerud:
Well, I think you achieved it. It was incredibly quiet. So the one I rode was a 93. So when do these come out, roughly? I know with all supply chain issues and this and that, but when do these come out and then what sizes will they ultimately be available in?
Kjell:
Right. So right now, the 935, the 93 and a half centimeter mast will be coming out a little bit later this year, not too far out, but a little bit later, and I can tell you that there are going to be two other sizes at the moment. There's going to be one that's a little bit longer and one that's a little bit shorter.
Steve Sjuggerud:
Okay, great. Fantastic. Well, it's really incredible but let's move along. So you've got this exciting thing right here and down where I live near Jacksonville, Florida, we've got some of the most incredible wake foilers and tow foilers around, so can you tell me a little about this? I've seen this prototype on the water, actually, but this is the real thing.
Kjell:
Yeah, exactly. So you've probably been seeing Austin Tovey, who's our…
Steve Sjuggerud:
Austin Tovey, yeah.
Kjell:
…who's our wake maniac. Amazing, extraordinary rider. I think, the last time I heard, he was working on a double back flip right now.
Steve Sjuggerud:
That's right. I think he's in a race to complete that, right?
Kjell:
Exactly.
Steve Sjuggerud:
I'm sure he will.
Kjell:
Exactly, and so he's been integral in testing for the WKT, but WKT, so what does that stand for? So it's wake, kite, and tow, and this is a board that's really been four years in the making, actually. So down in New Zealand, Armie's got a friend who's an ambassador of ours who loves riding really thin, really short boards, towing and also kiting. Of course, when you ride a thinner board, you have more sensitivity, more reactivity, you're closer to the foil and it gives you just a really upgraded experience riding a foil.
Steve Sjuggerud:
But also more things that could potentially break, right? I mean, being so thin and trying to handle the forces of the foil.
Kjell:
Right, exactly, and so this board's only an inch thick. If you're looking at it from the side, you almost can't see the profile.
Steve Sjuggerud:
Right, right.
Kjell:
It's quite thin, and it does actually have even a little bit of recessed deck, but they've gotten around that by creating a pretty trick molded carbon construction, and actually something that's really interesting. This shares a lot in common with our mast top construction, so the solidity that you get in the mast top construction has been translated across into this board. Now of course, it's been done pretty strategically so the board doesn't weigh a ton, but it is incredibly solid, because it's meant to be able to land airs like what Austin Tovey would be doing.
Steve Sjuggerud:
Awesome. So you've got this. This is pretty dedicated. Well, let me say, it's WKT and then P, because…
Kjell:
It is WKT with a silent P at the end.
Steve Sjuggerud:
Because you said yesterday you were pumping this…
Kjell:
Exactly.
Steve Sjuggerud:
So it works for pumping just as well?
Kjell:
It works great for pumping, because when you're pumping, of course, you don't really want a board, especially if you're doing a dock start, right, because all you're looking for is for something to attach you to the foil and that's about it, and…
Steve Sjuggerud:
So you did this yesterday here in Hood River, and what foils were you using? What style of foil?
Kjell:
So we were riding a bit of everything. I mean, it works for everything. I was personally riding our CFv2 2050.
Steve Sjuggerud:
You want to tell us a little about the CF line?
Kjell:
Yeah, certainly.
So for those who are or maybe aren't familiar with Armstrong, the original range that was released a number of years ago was called CF. It was Carving Free Ride.
Steve Sjuggerud:
I didn't know that. I just know it's CF, so we're good.
Kjell:
Yeah, so CF stands for Carving Free Ride. HS stands for High Speed and HA stands for High Aspect. Earlier this year, when we released CFv2, it is in many ways a v2 to CF. It succeeds the original CF line, but it's very different in many other ways, and without getting into all the details, it retains all of the essential qualities that makes the original CF range great. It's super user friendly, it's all about fun and it gives you a really wide range of use across all the sizes, but now the performance range is pushed further in both directions.
Steve Sjuggerud:
I would say, so much so that you've seen some of your top team riders in some YouTube clips choosing to use this. We were just talking to Austin Tovey. I've seen him ride this.
Kjell:
Absolutely.
Steve Sjuggerud:
A few other guys that are pretty high-end riders have actually chosen this and they say it's just easy, and that was my experience yesterday wing foiling. It was just a plain easy foil.
Kjell:
Absolutely. No, you're 100% correct. Austin Tovey loves the CF950.
Steve Sjuggerud:
Was that even part of the design brief, by the way, to have these guys like it?
Kjell:
I think that's where it started.
Steve Sjuggerud:
Yeah, oh really? Okay.
Kjell:
That's where it started and what's funny, actually, is I was talking to Armie recently and he's telling me all he's been riding has been the CF950.
Steve Sjuggerud:
Oh really?
Kjell:
So even Armie loves it and it works. It's super fun and you can go out and rip on it.
Steve Sjuggerud:
So you can be a beginner and you can be an expert, can use that one foil all the way through your entire foiling experience.
Kjell:
Exactly. And like with everything that's Armstrong, it's made to last and it's all cross compatible. So you get one, you step and you step, and you just get your toes wet in the family but you can actually upgrade through and through.
Steve Sjuggerud:
So before I let you go, I have one final question. These are things that are coming out now, but I can see something and we don't need to reveal it yet, but I know you guys are always testing. So what I see over there is a, can I share? It's a downwind board.
Kjell:
You can share it.
Steve Sjuggerud:
Have you ridden it? You don't have to share too much, but I heard that you and Oscar were out the other day, so can you share a little bit about what might be coming down the pipe?
Kjell:
Yeah, absolutely. So downwind boards are pretty hot at the moment. Downwind boards are pretty hot at the moment and just…
Steve Sjuggerud:
Do you think downwind is an actual… I mean, is it worth making a production board? Is it a real thing? I know it's a real thing in the Gorge and in Maui, but I mean is this a sport that's actually going to happen?
Kjell:
Yeah, well the thing with downwind is I think even though it may be a small percentage of people that are currently doing it at the moment, it has a future and that future lies in making gear that's more accessible. It's all about designs that make it easier and more possible to get on the water, and so what I can tell you about the board right now is that two weeks ago, I was riding a board with 40 more liters than that.
Steve Sjuggerud:
Oh wow.
Kjell:
And now I'm riding this and I'm very comfortable and it's something that I thought I would never be able to do at this point in my progression with SUP downwind foiling.
Steve Sjuggerud:
And I know we're digressing a bit, but what size foil did you start with for downwind and then what size foil would you use today on the new type of prototype boards?
Kjell:
Yeah, absolutely. So I started out on a large high aspect that was very confident at low speeds, and right now I'm riding what you could consider a smaller, very fast, high aspect.
Steve Sjuggerud:
Awesome. Awesome. Well, thanks. This is all exciting. The new mast is extraordinary. You've got the high end stuff and you've got stuff that everybody can use and you got a little bit coming down the line. Thanks Kjell, thanks for introducing us to it all.
Kjell:
Thanks, Steve.
Related Articles...
Armstrong: The Future of Foiling
A double bill from Armstrong here, who recently released the news that they're working with SailGP on the T-foil tips for the race boats – further evidence that the future of foiling is dynamic, adaptive... and just bloody exciting really.
"It's a beautiful thing to see how far foiling has come!"
Damien LeRoy – Pro Kiteboarder
"The magazine looks insane. Very stoked to be part of it."
Caio Ibelli – Pro Surfer
"Foiling Magazine is incredible."
Chereé Thomson, Brand Coordinator, AK Durable Supply Co.
"I had a good time reading issue N°1, everything is high quality from the content to the paper!"
Julien Salles – Brand Manager, Manera
"I enjoy every page of the Foiling Mag – keep it up!"
Evan Mavridoglou – General Manager, AXIS Foils
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-advertisement
1 year
Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent
1 year
CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie.
PHPSESSID
session
This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
XSRF-TOKEN
1 day
The cookie is set by Wix website building platform on Wix website. The cookie is used for security purposes.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Cookie
Duration
Description
__cf_bm
30 minutes
This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
_sn_n
1 year
SleekNote sets this cookie to ensure that the user only gets the Sleeknote popup on the first visit.
tve_leads_unique
1 month
This cookie is set by the provider Thrive Themes. This cookie is used to know which optin form the visitor has filled out when subscribing a newsletter.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Cookie
Duration
Description
__utma
2 years
This cookie is set by Google Analytics and is used to distinguish users and sessions. The cookie is created when the JavaScript library executes and there are no existing __utma cookies. The cookie is updated every time data is sent to Google Analytics.
__utmb
30 minutes
Google Analytics sets this cookie, to determine new sessions/visits. __utmb cookie is created when the JavaScript library executes and there are no existing __utma cookies. It is updated every time data is sent to Google Analytics.
__utmc
session
The cookie is set by Google Analytics and is deleted when the user closes the browser. It is used to enable interoperability with urchin.js, which is an older version of Google Analytics and is used in conjunction with the __utmb cookie to determine new sessions/visits.
__utmt
10 minutes
Google Analytics sets this cookie to inhibit request rate.
__utmv
2 years
The __utmv cookie is set on the user's device, to enable Google Analytics to classify the visitor.
__utmz
6 months
Google Analytics sets this cookie to store the traffic source or campaign by which the visitor reached the site.
countryCode
session
This cookie is used for storing country code selected from country selector.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Cookie
Duration
Description
_drip_client_*
1 year 1 month 4 days
Drip sets this cookie to track user behaviour on a website and to collect information about the user's preferences and interests.
_ga
1 year 1 month 4 days
Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_ga_*
1 year 1 month 4 days
Google Analytics sets this cookie to store and count page views.
_gcl_au
3 months
Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_sn_a
1 year
SleekNote sets this cookie to measure visitor analytics. in order to identify the visitor across sessions, a visitor ID is set.
ajs_anonymous_id
never
This cookie is set by Segment.io to check the number of ew and returning visitors to the website.
ajs_user_id
never
The cookie is set by Segment.io and is used to analyze how you use the website
CONSENT
16 years 3 months 15 days 10 hours 1 minute
These cookies are set via embedded youtube-videos. They register anonymous statistical data on for example how many times the video is displayed and what settings are used for playback.No sensitive data is collected unless you log in to your google account, in that case your choices are linked with your account, for example if you click “like” on a video.
iutk
5 months 27 days
This cookie is used by Issuu analytic system. The cookies is used to gather information regarding visitor activity on Issuu products.
sbjs_current
session
Sourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website.
sbjs_current_add
session
Sourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website.
sbjs_first
session
Sourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website.
sbjs_first_add
session
Sourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website.
sbjs_migrations
session
Sourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website.
sbjs_session
1 hour
Sourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website.
sbjs_udata
session
Sourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website.
SNS
session
This is an analytic cookie used to collect information like how the website is being used and to check how effective the marketing campaigns are.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Cookie
Duration
Description
__qca
never
The __qca cookie is associated with Quantcast. This anonymous data helps us to better understand users' needs and customize the website accordingly.
_fbp
3 months
This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
_sn_m
1 year
SleekNote sets this cookie to record information used for marketing-related targeting options.
fr
3 months
Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
IDE
1 year 24 days
Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
mc
1 year 1 month
Quantserve sets the mc cookie to anonymously track user behaviour on the website.
NID
6 months
Google sets the cookie for advertising purposes; to limit the number of times the user sees an ad, to unwanted mute ads, and to measure the effectiveness of ads.
rl_anonymous_id
never
RudderStack set this cookie to store statistical data of users' behaviour on the website, which can be used for internal analytics by the website operator.
rl_group_id
never
RudderStack sets this cookie to collect user activity on the web.
rl_group_trait
never
Rudderstack sets this cookie, which is used to store performed actions on the website.
rl_page_init_referrer
never
Rudderstack sets this cookie, which is used to store performed actions on the website.
rl_page_init_referring_domain
never
Rudderstack sets this cookie, which is used to store performed actions on the website.
rl_trait
never
Rudderstack sets this cookie, which is used to store performed actions on the website.
rl_user_id
never
RudderStack set this cookie to store a unique user ID for the Marketing/Tracking purpose.
test_cookie
15 minutes
The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE
5 months 27 days
A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC
session
YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices
never
YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id
never
YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt.innertube::nextId
never
These cookies are set via embedded youtube-videos.
yt.innertube::requests
never
These cookies are set via embedded youtube-videos.
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
Cookie
Duration
Description
_drip_client_5570317
2 years
No description
ajs_group_id
never
This cookie is set by Segment.io. The purpose of the cookie is currently not identified.
attribution_user_id
1 year
This cookie is set by the provider Typeform. This cookie is used for Typeform usage statistics. It is used in context with the website's pop-up questionnaires and messengering.